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BENCHMARK EMAIL CAREERS SOFTWARE
BENCHMARK EMAIL CAREERS SERIES

Track and produce reports on your campaigns for your own use or to share with colleagues.

Design attractive landing pages to help you grow your email list.

Use surveys, polls, and list builders to generate leads for your business.

Set up automation so you never have to remember to send that "Thank you" email when someone purchases ever again.

Create beautiful email campaigns with customizable templates and drag-and-drop blocks.

BENCHMARK EMAIL CAREERS SOFTWARE

The company's goal is to free you from the fiddly administrative work in setting up and managing email marketing software so you can focus on your audience and your business. What is Benchmark Email?īenchmark Email is an email marketing tool that prioritizes simplicity and time-saving over complex feature sets and campaign options. Tools have (seemingly) infinite feature lists, so it's important you figure out what matters and what does not before you make a purchase. Invest the time into thinking about what you really need your email marketing software to do for you, and how much time you want to spend managing each of your campaigns. To do this, you will need a tool with automation features.

BENCHMARK EMAIL CAREERS SERIES

Once you've figured that out, you can draft content for email campaigns that are suited to the action they took (for example, a series of emails on getting started with a new product, if they just purchased from you). For this strategy to work, you need to consider what your customer might experience and try to pre-empt their next questions or needs. Welcome Series: If someone signs up to your email list, buys a product from you, or has another significant interaction where they share their email, you can continue to nurture that contact by sending them an automated series of communications via your email marketing software.For this strategy, you'll need software with segmentation capabilities. Simple tactics for this include using dynamic fields to input someone's name in the email subject line or greeting, and using other data you have about them (for example, their town/city and birthday) to send special offers or greetings on certain days.

The goal here is to make your audience feel closer to the brand.

Personalization : This strategy entails "meeting your audience where they are at" in the purchasing journey and ensuring that emails are personalized to them as much as possible.

To determine which is right for you, you need to identify an email marketing strategy that's suited to your business goals (i.e., the reason you are doing email marketing in the first place).

What to Consider Before You Purchase Email Marketing SoftwareĮmail marketing software providers occupy several points along a rather broad spectrum: there are those that are very simple to use and just have some core creation and sending features, and then there are those that have elaborate and complex possibilities for automation, segmentation, and analytics. What to Consider Before You Purchase Email Marketing Software.In this detailed Benchmark Email review, we take a peek at some of Benchmark Email's key benefits and features and point out a compelling reason to look elsewhere to its competitors in the email marketing space: One tool that looks to leverage its global focus to help businesses internationally, is Benchmark Email. Įmail marketing tools are in demand now more than ever. There are over 4.03 billion people actively using email across the globe in 2021, and - far from slowing down because of the increasing use of social media and messaging - by 2024, that number is projected to reach a whopping 4.48 billion. Email marketing remains one of the most powerful forms of marketing for small businesses.